Jill On Money With Jill Schlesinger

On June 29th, 2007 Apple CEO Steve Jobs unveiled a new product, which he described as “a revolutionary mobile phone,” and a “breakthrough Internet communications device.” Indeed, the iPhone has changed our lives. We do EVERYTHING on our phones. We text, we surf the web, we bank, we book vacations, we get directions, we book cars, we play games, and we even make the occasional phone call. In the process, Apple has become the most profitable public company in the world, with a market cap of about three quarters of a trillion dollars – that’s more than twice as much as Exxon Mobil and three times as much as General Electric. Over the past ten years, Apple’s business has grown by 10 times and its stock price has increased by nearly 720 percent, dwarfing the 134 percent rise in the NASDAQ Composite Index. But just how close did we come to not having the iPhone? How did it actually happen? Our guest Brian Merchant, technology journalist and author of the new book, The One Device: The Secret History of the iPhon