Community Signal

If you have ever used Google to look up a restaurant you wanted to eat at or to research before visiting someplace new to you, you’ve probably depended on information contributed by a Local Guide. Traci Cappiello is the program manager at Google that makes sure those Local Guides feel engaged and empowered to provide helpful information to the world. With 100 million people who have contributed through the Local Guides initiative, Traci and her 12 member team focus on the one-to-many interactions that happen on Local Guides Connect, the dedicated community space for those contributors. That includes creating online and in-person experiences that reward, uplift, and encourage the Local Guides. Traci shares the team’s approach to this work and some of the checks and balances in place to make sure that all of the content shared by Local Guides is trustworthy and accurate.  Traci and Patrick discuss: How the Local Guides met the challenge of sharing accessibility information on Google The tools and teammates tha