Marketing My Way Through It.

In this episode, we chat with Stella Garber, former Head of Marketing at Trello. This episode is fantastic to learn more about bottoms-up adoption, what worked for Trello, what changed when Atlassian acquired them, and how Stella led the team to build a fantastic product. Why is messaging important in marketing strategies? And how did Trello manage to become such a horizontal product? (4:30) The importance of focusing your marketing strategy on verticals. (8:00) How did Trello monetize with their bottoms-up strategy? (10:10) Brand vs. Demand at Trello? (12:40) Content at Trello (14:00) Acquisition by Atlassian and what changed (16:30) How did the marketing team at Trello operate (18:50) Blockchain, NFTs, and new tech (20:30) Stella´s experience as an investor/advisor (25:50) What is the one thing people get wrong about marketing (26:30) --- Send in a voice message: https://anchor.fm/42-agency/message