Karen Rands, Compassionate Capitalist

Colin McIntosh, Founder and CEO of Sheets & Giggles, joins Karen Rands on the Compassionate Capitalist Podcast show to share his journey to identify a way to address a cause he was passionate about with a clear material need in the market, make a profit each step of the way as the company scaled and have some fun doing it.   S&G is a luxury brand in the $12B US Bedding space that offers a sustainable alternative with eucalyptus bedding.  Softer and more breathable for body temperature fluctuations, eucalyptus derived bedding uses up to 96% less water to make than cotton, and requires no insecticides or pesticides to grow and harvest.  S&G validated their market with a successful Indiegogo reward crowdfunding campaign raising $284,000 in 2018 and went on to raise nearly $2M in venture capital, leading to a record $1M in revenue in its first 12 months of sales.  This is a case study in an entrepreneur journey to use crowd funding to validate a market, get to market, attract venture capital, and sc