Marketing Week
Inside B2B: Transforming the B2B buyer journey
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:37:38
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Sinopse
The pandemic-driven acceleration of B2B marketing transformation has undoubtedly raised expectations for digital engagement. In this podcast, sponsored by Omobono, Russell Parsons speaks to B2B marketing leaders examine what the B2B buyer journey looks like now and where it could go in 2022 and beyond.