The Saas Revolution Show

Nelson Gilliat is the author of the bestseller ‘Death of the SDR: Birth of Buyer Centric Revenue’, challenging the popular B2B Marketing and Sales model, Predictable Revenue, as well as commissions and quotas. Nelson joined Alex Theuma on an exclusive founder members only workshop as part of our SaaStock Founder Membership (SFM), to discuss the book. Nelson shares how his book challenges the popular B2B Marketing and Sales model, Predictable Revenue, as well as commissions and quotas. He discusses: - how he realised the predictable revenue model is the cause of many problems SaaS startups and sales leaders face - the state of B2B marketing and sales - how "marketers are very frustrated having to support the SDR model", which is affecting their performance and productivity