The Freelance Podclass

Have you considered finding a specialty niche so you can add new clients and expand what you’re doing with current clients? Today we’re joined by Online Business Manager (OBM) LaToya Russell, who unpacks strategies and tips for making the transition to a specialized, in-demand service. LaToya has discovered her specialty niche, and in this episode, she inspires you to figure out yours!   Podcast Outline: [0:38] Introduction to LaToya Russell and the topic of finding a specialty niche - LaToya shares her story and how she got started as an Online Business Manager (OBM).  [4:32] Some of the fears people have about switching to a specialized niche - LaToya and Craig discuss common reasons why people think they shouldn’t specialize and compelling reasons why they should. [8:36] How “Software as a Service” (SaaS) is a great specialty to offer as a freelancer or VA - Craig and LaToya explain the benefits of niching down into this service. [10:18] Specialty niches that are in demand in the automation/technology spac