Editor and Publisher Reports

Check Out DFW proudly states on the site that it is: “The first-of-its-kind real estate and local recommendations product that helps locals live more enjoyable lives.” Launched in the fall of 2021 in a very media crowded Dallas/ Ft. Worth metroplex market, Jed Williams, who spent one year as Chief Revenue Officer at Ken Doctor's experimental start-up Lookout Local and close to four years managing strategy and innovation for the Local Media Association, teamed up with well-known industry veteran David Arkin (who led content initiatives for Gatehouse, Local Media Association, Community Impact Newspapers and others) to go all-in with sponsored content in this new venture. Arkin is Check Out DFW’s chief content officer, and Williams is chief revenue officer.     Right now, the platform focuses on the area’s most affluent and growing communities offering content "verticals" for each area defined as Schools, Subdivisions, Resources, Guides, Things to do, Profiles, New to town, New to Texas and more. Plus, there is