Bloom In Tech

The  movie 'Alien' turned 40 last week, and to celebrate, Fox partnered with the creator platform Tongal to find six young filmmakers to create short video projects around the iconic film franchise. The results have been popping up the last few weeks, and on May 3, arrive on AlienUniverse.com and social media (under the handle @AlienAnthology) for further viewing. I talked with Tongal founder and CEO James DeJulio about how his decade-old Santa Monica-based company surfaced hundreds of proposals for the six Alien films through a community of 170,000 creators. In all, he said,  more than 1,000 of those creators had a part in creating one or another of the shorts. Tongal and platforms like it are  one way brands and agencies are tapping into new creators and creative ideas at a time when the demand for content and options for marketing and distribution is ever-accelerating.   --- Support this podcast: https://anchor.fm/davidlbloom/support