Go-to Gal With Jaclyn Mellone

Episode #213. Most entrepreneurs find that the exceedingly challenging part about business is how to get customers coming back. In this episode, Tracy Matthews talks about evolving your business and your team and having the desired brand effect to scale. Whether you’re a product-based business or offer different types of programs and services, making these crucial pivots and mindset shifts will help keep you on track. In This Episode You’ll Learn:Why you need the desired brand effect as your roadmap How delivering a great experience creates customer loyaltyThe challenge of the middle market and how to communicate with itHow to shift from chief visionary officer mindset vs. maker mindsetThe best way to position yourself in your companyFavorite Quotes“I love entrepreneurship. I love the freedom that it offers. I love how there is no glass ceiling on how much money you can earn and all those things.  But it's a quick spiral down to the bottom If you aren't constantly taking a look inside of yourself an