Ponderings From The Perch

Market Research is no longer solely focused on measurement but has grown to include prediction and optimization of the impact of marketing. On today's episode, Priscilla talks with Emmanuel Probst, a brand health tracker for Ipsos and author of Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning. Emmanuel has a long-running background that combines over 16 years of market research and marketing experience with strong academic achievements. Together they pull back the curtain and reveal how brands are expecting future-proof marketing and consumers just want a little comfort in the buying process. Tune in to learn how small brands and big brands alike can harness the power of first-party data to foster one on one relationships with their clients, even when the budget is limited. You can find Emmanuel’s book here: https://www.goodreads.com/book/show/58941508-brand-hacks