Go-to Gal With Jaclyn Mellone

Episode #214. Paid ads. Click-through rates. Web traffic. We love to integrate these marketing terms when planning to promote our businesses. But how do we really make sure that we get our message in front of the right people at the right time? Vix Reitano shares the secret behind great marketing campaigns - and it’s not the tech! She also talks about what every business should actually prioritize: creating impactful change that will leave a lasting legacy to their customers.In This Episode You’ll Learn:Humans, habits and quirks: the keys to connectingWhat pay-per-click means for your business and growthConverting clicks by actually knowing what your customer needsHow SEO can be a short game with the right keywordsWhere you can get some quick wins and optimize from thereWhy micro testing your ads worksThe wonder that is Google toolsWhy personalization and contextualization is the big trend in contentFavorite Quotes“You can't scale if you don't target.”“Our mission as a company is to put humanity bac