Go-to Gal With Jaclyn Mellone

Episode #217. As experts, we don’t typically think about selling our business, especially if it's a personal brand! However, the same foundation that goes into creating a business that is saleable goes into creating one that is SCALABLE.  In this episode, Erin Austin breaks down for us how to shift our business from an income-generating hustle to a wealth-building asset. In This Episode You’ll Learn:What are intellectual assets?Defining Saleable vs. sellable How to uncover your “Rembrandt in the attic” What needs to be in place to have a certification program.How to button up your intellectual property rights.How to establish a strong business foundation (both internally and externally) Favorite Quotes“Add leverage to your business so that you can either increase profits through a more efficient use of time or more efficient delivery of services.”“Contracts do not have to be complicated. I don't want anyone to think this is the point of friction because it's going to be this big, complicated th