Face Forward

Episode Summary: Are you ready to integrate a values-based component into your corporate ethos? It’s a big commitment, but one with tremendous ROI at every level. On this episode of Building Better Cultures, Scott talks with Sandy Cross, CPO in the Professional Golf Association of America (PGA).     But for it to work, the effort must be for real. Without buy-in from top leadership – a deep understanding and commitment to sustained change – don’t bother, says Sandy. The PGA’s working group based its program on feedback from up and down the organization, and leaders have deployed it without equivocation. Learn what elements are key to upping your DEI game and how your workplace culture’s frame of mind benefits when a clearly articulated corporate values set is kept front of mind.     Key Takeaways  Mission-driven to values-based: The PGA culture embraced its mission deeply but Sandy advocated for more attention to the “how” of executing that agenda.     The PGA developed a playbook to support four people-ce