Side Hustle Teachers

One objection I hear over and over again when I talk to people about blogging is that what they do is different, so they don’t need to blog. This is a very common misconception. The fact is that I have a hard time coming up with any business that can’t benefit from a blog - the most affordable type of marketing on the planet!  Here’s why: A home of your own. The first thing every blogger needs is a website, and these days, that’s expected of just about any business. Using your space to highlight your work just makes sense. Know-Like-Trust. Every business is different, and every business owner is different. Blogging allows people to see not just what you do, but who you are. That goes a long way to establishing loyal customers. Discoverability. Search engines like Google and Bing use the content on your website to determine when to serve you up in search results and to whom. When you blog, you raise your chances of appearing in searches - which means more people find you!  I even recommend that my students and