The Saas Revolution Show

In this episode of the SaaS Revolution Show, David Benigson (Founder & CEO, Signal.AI) joined Alex Theuma to shares Signal.AI's journey from zero to ten million ARR. "As the business starts to grow, a board can be very effective if used in the right way. It needs to be used as an instrument for strategic insight." David discusses: - how he founded his business with his Co-founder in his parents' garage in North London and how he got the "entrepreneurial bug" - how they built their initial (and complex) infrastructure and user interface in 6 to 12 months - how they found their first customers and figured out their pricing structure as they went along - how they focused on a specific persona and type of user (inspired by Geoffrey Moore's 'Crossing The Chasm' book) and more.