Focus & Freedom For Entrepreneurs

In this episode, James Hipkin takes us on the customer journey of why the first purchase isn’t as important as the second purchase and building a customer relationship marketing program. Marketing is about who your ideal customer is and what’s their journey.   Highlights From This Episode: The 4 quadrants of your customer avatar Mapping your customer journey Shifting the tone of your communication to customers Building a customer relationship marketing program Micro transactions that build trust   Links & Resources From This Episode: Entrepreneur Toolbox  Where you’ll find all our podcast guest gifts   Quote:  ‘Don’t try to boil the ocean’ James Hipkin Learn more: inn8ly.com Resources:  Six Seconds or Less Website Audit Journey to Success Ebook   More About James Hipkin Over a 40 years career, James worked in marketing and advertising at a high level. Since 2010, he has built his clients’ businesses with digital marketing. James is an accomplished, forward-thinking marketing professional. His clients in