Add Passion And Stir

How can we move poor communities from hopelessness to hopefulness? In this fascinating episode ofAdd Passion and Stir, Pierre Ferrari, President and CEO of Heifer International, and Matt Bell, chef andowner of South on Main restaurant in Little Rock, share insights about creating value in poor communitieswith hosts Debbie and Billy Shore. Ferrari speaks about the success Heifer International has had in pooragricultural communities throughout the world by driving social psychological change before anythingelse. “We work with communities that could almost be described as clinically depressed...the despair is sodeep…they feel condemned to this situation,” he says. Heifer uses value-based training to demonstrate topeople their own ability and capacity to make change. “Without that psychological shift, nothing we do, noanimal, no training will actually catch,” he notes. Bell has first-hand knowledge of the success of thismodel in Arkansas. He sources his chickens from Grassroots Farm Cooperative, a cooperative of