Editor and Publisher Reports

Liz White, Publisher & Executive Vice President of Record-Journal Publishing Company (R-J Media), states during this “E&P Reports” interview, "I got the idea from reading my own newspaper." White explains how she learned that their city of Meriden, Connecticut was receiving $36 million in American Rescue Plan Act (ARPA) funding to help the community recover from the COVID-19 pandemic. White said upon learning that the funds would be allocated by a local American Rescue Plan Steering Committee, she reached out to the Meriden Economic Development Director to see if they could put together a program that would allow local businesses to tap some of the funds to drive business through local advertising. Soon, the local chamber of commerce came on board, and the “Meriden Business Boost” program was presented and subsequently approved by the committee. “Meriden Business Boost” is a simple program that allows any local business or non-profit organization, regardless of size, if they need to market to the loca