Go-to Gal With Jaclyn Mellone

Episode #220. “Storytelling is our oldest form of communication. Studies show that parts of the brain literally light up when stories are being told and that people tend to absorb information better. With a story, it’s an easier pill to swallow.”So HOW do we tell stories that captivate and convert our communities? That is why I invited Marisa Corcoran to join us! I’m a big fan of frameworks, but with storytelling, sometimes frameworks can be too stifling or complicated. Marisa’s approach, the story strip-down method makes it easy to figure out which stories to tell and how to tell them! PLUS…I ever-so-bravely volunteered to workshop a story using this method! You can hear us in real-time working through it and bringing it to life! In This Episode You’ll Learn:The must-have tool to help streamline (and uplevel) your copyMarisa’s philosophy on copy (hint: it’s EVERYTHING!)The actor-training technique you can apply to your own storytelling The step-by-step framework for telling compelling stories that convert! H