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In Trust Me, I’m Lying, Ryan Holiday reveals the media manipulation tactics he used as Marketing Director of American Apparel, and for his PR clients. Meanwhile, he exposes the inner workings of a modern media machine in which incentives make it impossible for the version of reality depicted in the media to come close to resembling the truth. I think it’s Holiday’s best book, and one of the best media studies books. So, here, in my own words, is my Trust Me, I’m Lying summary. Yes, this book is about lying Before Ryan Holiday became known as an author of modern stoicism books, he dropped out of college at nineteen to apprentice under 48 Laws of Power author, Robert Green. He later was the marketing director for American Apparel, and now has a PR agency, Brass Check, where he advises corporate clients and authors. As the title of the book suggests, the tactics Holiday confesses to might make your skin crawl. They involve deliberate provocation, bribery, impersonation, and – since it’s called Trust Me, I’m Lyin