Kagan Media Talk

Over the past 4 years, sports betting has gone from being a somewhat taboo, offshore business to now becoming "a mainstream entertainment platform," PointsBet USA CEO Johnny Aitken said on the latest episode of "MediaTalk," a podcast by S&P Global Market Intelligence. The nascent industry's rise and the host of sportsbook operators chasing the action are leading to increased levels of engagement and viewing with sports telecasts.