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The holiday season is the perfect time for giving back. Whether it means getting involved in a local soup kitchen or donating toys and clothes. Take it one step further - imagine a company whose MAIN purpose is to sell one thing and then immediately donate another.   DIFF Eyewear is making that DIFFerence. In this episode we are talking to co-founder Chad Dime, who founded the company with his two other co-founders, Zach Gordan and Chad Jernigan. Together, they’ve created a brand that not only works directly with consumers but gives something back in return.   With a little extra care and some unique business strategies, DIFF Eyewear is truly making a DIFFerence in business!   (5:27) “There was a major gap in the sunglass market. They were dying for something to get created that was quality, something that was beautiful and designer eyewear that was at that level but didn't break the bank. That is where we decided to make this mission come to life.”   (9:25) “I have a lot of friends that look at what we do at