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USR 164: David Hoffeld on The Science of Selling
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:31:06
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Sinopse
Today’s guest episode of USR features David Hoffeld! David is the author of the acclaimed book The Science of Selling, a novel on the psychology behind everyday sales and customer interaction. He is the CEO and chief sales trainer at Hoffeld Group, one of the nation’s top research-based sales and consulting firms. He’s pioneered a revolutionary sales approach based on research in neuroscience, social psychology and behavioral economics that’s been proven to radically increase sales. David is also a popular trainer whose entertaining presentation style weaves humor, stories, and science together in a way that engages his audience and provides them with proven strategies they can use immediately. He has been bestowed numerous awards from Toastmasters International and is a member of the National Speakers Association, American Society of Training Directors and the Society of Personality and Social Psychology. In this episode, you will learn: -the proven psychology behind generating sales (and David’s