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Today’s guest episode of USR features 14 year digital marketing veteran and #1 bestselling author, Justin Christianson.  Justin is a conversion fanatic, both literally and figuratively speaking.  His book, Conversion Fanatic: How to double your customers, sales and profits with A/B testing, covers all things you need to know on how to convert website visitors into customers.     Armed with this knowledge, Justin has been able to help hundreds of businesses - Justin’s specialty is optimization, or creating an analysis of your audience to figure out what's going to make them convert.  By looking at areas that are often overlooked, he helps businesses track where and what their consumers are interested in.  Even if it's a simple comparison between mobile and online traffic, he knows the tips and tricks needed to start turning them into leads.     In this episode, you will learn: -Effective ways to convert website traffic into paying customers -Top resources to use for tracking clicks on your website so you can b