Sportstravel Podcast

This is the second time we’ve had Al Kidd and Jennifer Stoll on the SportsTravel Podcast. The last time was in early 2020 when the pandemic was just becoming evident and an incredible amount of unknown lied ahead. The Sports Events & Tourism Assocaition had just released data from its first comprehensive State of the Industry report, which covered data from 2019 — right before the world fell off a cliff. In turns out the timing of that study couldn’t have been more perfect since it reflected the high point of the industry, and offered a benchmark to use to determine how the recovery from the global pandemic would be measured in years to come. That 2019 report showed that sports-related travel had a direct economic impact of $45 billion that year. Fast forward to now, and Sports ETA has its latest data that covers how bad things got in 2020, but more importantly, how things rebounded in 2021. The headline number out of the latest report, sponsored by the Northstar Meetings Group,  is that sports-related trave