Ponderings From The Perch

A rising tide lifts all ships. When the going gets tough in business, it takes a special kind of leader to reach out in the spirit of collaboration, using creativity and action to forge a path forward. Sarah Kotva, Executive Partner and VP at Fieldwork is that kind of leader.  Flight Patterns with Fieldwork is a special miniseries hosted by Momma Bird Priscilla McKinney to showcase a selection of leaders at Fieldwork, Inc., qualitative research recruitment and supporting service experts. Fieldwork’s ethos of sharing ideas, collaborating, and being a resource for the market industry was put to the test when the pandemic caused a series of global closures and restrictions on in-person research. They responded by becoming a knowledgeable resource and advocate for the entire industry.  Sarah Kotva began working with Fieldwork as a project manager in 2000, and has risen through the ranks to become Vice President. Her long tenure is notable, but also indicative of the loyalty and opportunity for growth that is perv