Ponderings From The Perch

Fledgling. Novice. Greenhorn. Tenderfoot. Noob. We have a lot of words for people who are trying things for the first time, and generally, the more words there are to describe a thing, the more prevalent and complex that thing is. This issue presents itself in two common ways in the market research industry: 1. A steady stream of new researchers entering the field, and 2. A continually shifting landscape full of new methodology, new technology, new objectives and new(ly reduced) budgets. Researchers everywhere are being asked to do more with less, and for many, the prospect of doing everything themselves seems like the only option. But it's not. Meet Edward Staples, Senior Director of Business Development at Prodege. Edward has been in the insights industry since 2006, and has worked in both qualitative and quantitative research, including trackers, concept testing, in-person and online across a broad client base including finance, travel, CPG, QSR, apparel, retail and more. At Prodege, he helps leading brand