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I recently advertised my book on a billboard in Times Square. It was cheaper than you think, and was up for less time than you might expect. But it’s still paying dividends. Times Square is a big deal (duh) Times Square is the epitome of mainstream success. The biggest brands have locations there, and any big brand you can name advertises there. 350,000 people walk through Times Square on a typical day. It’s also one of the most-photographed places on Earth, with many of those photos and videos being shared on television shows such as Good Morning America, and on TikTok or Instagram. A lowly self-published book advertised next to the biggest brands When my friend, Robbie Abed, told me you can advertise in Times Square for cheap, I knew I had to run an ad for Mind Management, Not Time Management. A book about a new approach to time management, in a city obsessed with time management, in a place with “time” right in the name? It was a match made in heaven! The very thought of my lowly self-published book advert