Box Press

It’s like a 12-minute immersive experience in a cigar escape room! Join us as we search for unicorns, never-released samples and private blends in Willy Herrera’s cigar stash. Willy is one big dude—literally and figuratively—in premium cigars. The master blender for Drew Estate combines tobaccos to maintain consistency among legacy lines and to create new releases for the cult cigar brand. His authentic Cuban influence led to the creation of the eponymous Herrera Estelí lines, which include a Habano, Norteño and Brazilian Maduro. The Herrera Estelí Miami is crafted by "Level 9" rollers from Cuba at El Titán de Bronze Cigars, which is the oldest remaining Fabrica in Miami’s Little Havana. His family-owned cigar factory is where Willy learned the craft of premium cigars. Filmed on location in at El Titán de Bronze with Boveda’s host Rob Gagner. Find the missing cigars and solve tobacco mysteries, listen to these highlights: • 00:00 Cold open • 00:24 Cigar lovers visit Miami’s Little Haven • 02:03 Playing Hot-