Inside Supercars Podcast

Supercars in 2009 was beginning it journey to Car of the Future, and it took a good hard look at itself undertaking a SWOT analysis of the business. SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company's competitive position and to develop strategic planning. On this show we look at what were defined as the Weeknesses of the category, and how that looks in 2022.