UC Berkeley School of Information

In this talk, Hugh Williams shares over ten years of experience in using customer data to improve product experiences and drive business results. He shares stories of both quantitatively and qualitatively understanding customers, and how the large Internet giants experiment, measure, and improve their experiences. He talks about flaws and stories of failed experimentation, and the pitfalls of large scale measurement. He also discusses his career as an executive at Microsoft, eBay, and Pivotal, and talks about what he plans to do next. A significant part of the talk will be interactive, with plenty of time for questions and discussion. This talk was a guest lecture for the course Info 296A. Data Science and Analytics: Thought Leaders. Hugh E. Williams has spent twenty years researching and developing search engines, web services, and big data technologies. From 2009 to 2013, Hugh was with eBay. He led a large cross-disciplinary team that turned-around the Marketplaces business. His teams conceived, designe