UC Berkeley School of Information

As we enter the 21st Century, the Media and Entertainment Industry has undergone changes not seen since mechanization of the theater with the advent of the motion picture camera. Several data points suggest the “tipping point” for digital entertainment (and its accompanying economic model and consumer expectations) is here, putting significant pressure on the traditional monetization and business models for entertainment content. As we enter this new age, Daniel Scheinman, senior vice president and general manager of the Cisco Media Solutions Group, shares insights on this “Media and Entertainment Disruption” that has already occurred and the online, social format of storytelling yet to come — ultimately changing the entertainment experience for both media companies and consumers.