The Freelance Podclass

How would you like to learn a strategy that can grow your freelance or VA business in more ways than anything else you might have done? Today we’ll share a 3-Step Framework for creating winning lead magnets (free offers) that build your email list of prospective ideal clients. It’s the same sort of process we’ve used to build our own base of students at Freelance University. Join us as we discuss this crucial strategy — it’s had the greatest impact on our business over the last 14 years and can have the same impact on yours!   Podcast Outline: [0:00] Introduction to the topic of creating winning lead magnets in your business - how it’s a highly successful strategy that’s had the greatest impact on Freelance University over the past 14 years.  [1:53] What is a lead magnet - a description of how it works and an example of how Craig tapped into the power of using free offers and lead magnets to build credibility.   Psychological Triggers to Authentically Persuade People to Respond to a Lead Magnet [4:45] #1 Reci