Open The Pod Bay Doors

E137 - Anthony Zaccaria, Linktree

Informações:

Sinopse

Anthony Zaccaria is the Co-Founder of Linktree which is essentially a category creator for link in bio tools and a one-stop place to house entire online link ecosystems. In just 6 years, Linktree has gathered a massive global following with a user base of 24 million people - or the population of Australia (!!) - generating 1.2 billion Linktree visits per month. Earlier this year, Linktree reached unicorn status, with a $1.3 billion USD valuation following a $110 million USD raise.Anthony co-founded Linktree with his brother Alex Zacarria and mutual mate Nick Humphries in 2016. The company now employs 265 people across 12 countries and is growing rapidly. The model for Linktree is simple - in fact the prototype was built in 6 hours - the idea originating from their marketing business Bolster. While running marketing campaigns they thought there had to be a better way to consolidate all client links (think website, social media, Spotify etc) in one place. Linktree has since become a website replacement for many