What Works | Small Business Podcast With Tara Mcmullin

How do you prepare your small business for economic ups and downs? Is a recession inevitable? And what even is a recession? In this episode, unpack why the economy cycles through periods of boom and bust. I also demonstrate how a similar cycle is at play in the online business space. And I offer some strategies for making sustainable business decisions—no matter what happens with the economy.Footnotes: Gates of the Arctic National Park Caribou population cycles Floating Coast: An Environmental History of the Bering Sea by Bathsheba Demuth Beargrass Mast fruiting Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge, and the Teaching of Plants by Robin Wall Kimmerer “Are recessions normal?” on Make Me Smart Economic cycles on Investopedia Spotted lanternfly and tree of heaven Timothy Snyder on the Ezra Klein Show “The best of all possible worlds” from Candide A history of recessions in the 20th and 21st centuries Rana Foroohar on the Ezra Klein Show Article versions of episodes are posted at exp