What Works | Small Business Podcast With Tara Mcmullin

In This Episode: * Why Michelle Ward decided to retire as the When I Grow Up Coach to go all-in on the 90-Day Business Launch* Why a complicated business model (and her peer mastermind) made the decision pretty clear* How she made the transition and the impact its had on revenue* How she’s reprioritizing business & life so she’s focused on what she really values Small business owners are famously susceptible to the sunk cost fallacy. If you’re not a familiar, sunk cost fallacy is the idea that the more we sink our time, money, and other resources into a project or idea, the more likely we are to stick with it even when it’s not working. Our resources are limited—or at least feel that way. So we’re attached to them. Deciding to invest precious resources into an idea then creates an attachment to that idea. The more attached we become, the less likely we are to willing detach. The more resources we sink into a project—and the more attached we become—the fewer choices we seem to have ab