What Works | Small Business Podcast With Tara Mcmullin

In This Episode: * Why brand strategist Alice Karolina created the ethical move, which helps small business owners navigate building more ethical marketing and sales systems* How the ethical move evolves as they practice reflection and collaboration* Why Alice prioritizes moving slowly when it comes to building the business* What they’re discovering as they incrementally investigate what building a business that prioritizes ethics looks like I had always thought I was running a pretty values-driven business. I cared about people and tried to operate always assuming the best of them. I developed programs in the spirit of experimentation—a core value for me. And I utilized transparency and honesty in my marketing and sales processes. But at the same time, I didn’t ask a lot of questions. If someone told me it was totally fine to do X, Y, or Z marketing tactic, I believed them. I operated my business that way through October 2016. Then, I had a wakeup call and a lot of questions. Like many