What Works | Small Business Podcast With Tara Mcmullin

Personal strengths are like a photo filter. Imagine you’ve got a photo that’s… fine. You upload it to Instagram or VSCO or some fun photo editing app. And then you scroll through the filters until you find one that brings the picture to life. With the tap of a button, you can make the photo go from washed out colors to… black & white, or soft shades of peach and pink, or punchy shades of blues and greens. Your filter might up the contrast or even everything out a bit. Personal strengths can do the same thing for your business strategy, marketing tactics, or the way you deliver your offer. So what happens when we start to use personal strengths as a filter for business? First, it becomes much easier to make decisions about what steps to take next. The strengths filter makes it easier to see whether one path or another is going to work better for you. But second, your strengths filter can help you find creative ways to do some of those shoulds and supposed-tos that just feel so m