What Works | Small Business Podcast With Tara Mcmullin

In This Episode: * Wanderwell founder Kate Strathmann and I unpack how our personal values often don’t line up with economic forces—and how that impacts our business* Why rethinking the purpose of your business might help you rethink your goals to be more aligned with your personal values* How expanding your vision to include taking care of others as well as yourself can create a paradigm shift in your business Marketers love to tell you: do this and you’ll make more money. Or, do this and you’ll have more freedom. Or, do this and you’ll get to be more you. If you do what I tell you to do, your life will significantly improve. The reason for this is simple: capitalism turns life improvement into a task of consumption. We’re convinced we can buy our way to an easier, more satisfying life. And that means many of us are convinced we can work our way to the money we need to do that. Further, the more we improve ourselves and enhance our lives, the more we can use our selves as a for