What Works | Small Business Podcast With Tara Mcmullin

How do you know what content should be free? And, what should be paid for? This month, we’ve been talking all about building an audience and/or finding customers—as well as how those two things are different. And one of the things a conversation about audience-building always comes back to is content. What kind of content do you create? Where do you share it? Who do you create it for? And on & on… The big question I get repeatedly, though is: How do I know what content should be paid for and what content should be free? And I get it! There’s a whole industry out there that appears to be helping you sell content–whether as ebooks, online courses, membership sites, Patreon incentives, or paid newsletters. But what I’ve learned is that we are never really selling content. Or information. Or even ideas. We’re always selling an experience. We craft an experience of content that facilitates transformation–and that’s really what people buy. Because the info is out there, right?