What Works | Small Business Podcast With Tara Mcmullin

In This Episode: * Why storytelling is good for business and how it can help you build your audience* Why you don’t have to squeeze your story into the hero’s journey* How finding a related emotional touchpoint can lead to telling a powerful story even if it isn’t directly related to the information you’re sharing* How to start your own story bank so you’re never at a loss for a good story to tell Nothing fosters human connection faster than a story. Stories are the most direct way to tell someone else—or a whole audience of people—an important truth about you. Stories give us shared experiences and emotions to build relationships from. Stories make even the biggest concepts or most technical information feel real. Practicing storytelling has been a game changer for me in the way I communicate, market, and teach. And I believe it can do the same for you. Today’s episode is a sort of conversation-meets-workshop excerpted from a special joint event for The What Works Network and Standou