What Works | Small Business Podcast With Tara Mcmullin

In This Episode: * Why brand strategist Felicia Sullivan doesn’t bother with using social media to find clients* How she uses coffee dates to make long-lasting relationships* Why she prioritizes consuming remarkable content and how it helps her meet the people she wants to meet* How she uses Medium to deliver remarkable content on the platform her clients are most likely to be engaging with “Do things that don’t scale.” That’s venture capitalist Paul Graham’s advice to new entrepreneurs. What he means is that instead of trying to appeal to the masses or market an idea with a million-dollar advertising budget, start by wooing 1 person at a time. I’ve always loved this advice and found it to be unfailingly effective. But… it’s possible to take this idea too far. When I say it’s possible to take the idea of doing things that don’t scale too far, I’m talking about the tendency to assume that you do things that don’t scale until you can do the things that scale. For Graham’s audience