What Works | Small Business Podcast With Tara Mcmullin

In This Episode: * How social media marketing expert Andréa Jones balances two different marketing strategies for her agency and for her membership community* Why she prioritizes feelings when it comes to positioning and messaging* How she incorporates social media marketing into the larger context of a sales campaign* Why promotional content isn’t all that useful for building an audience or finding customers—and what’s working instead Some of the most successful business owners I know spend absolutely no time on marketing. They have social media accounts but they’re for posting images about vacations or family or hobbies. They have blogs but they largely sit dormant. They have email lists but never send any email. They don’t have massive advertising budgets or a marketing team that takes care of it for them. Their businesses are simply designed to work—to thrive—without the playing the games we’ve come to associate with marketing in the 2020s. The topic we’re covering this month i