What Works | Small Business Podcast With Tara Mcmullin

In This Episode: * How Sophy Dale decided to let go of 2 of her 3 businesses and just focus on one and why figuring out a novel distribution strategy was a key part of the decision* Why Brigitte Lyons paid attention to what would break if her business grew to figure out how things needed to become simpler* Why Brigitte chose to focus on long-term client engagements* How Sophy is actually able to get more support now that her business is simpler* The tools and software that they use to run their streamlined businesses* And, of course, the incredible results of all of this simplification! So… things have gotten complicated. Your business is a mess of competing priorities. Mismatched marketing messages. Dusty old brand positioning. Stale offers. And the clutter from all the times you’ve tried to solve problems by doing more. It’s easy to think that all of this unproductive complexity is a sign that you screwed up—that you’re not very good at this whole building a business thing. But that ig