What Works | Small Business Podcast With Tara Mcmullin

In This Episode: * How Jordan Gill used data and experience to set competitive prices for her business operations firm* Why she focused on serving seasonal service-based businesses and how that impacts the way she delivers her service* The stat she used to figure out a new way to offer her services* What expenses Jordan accounts for in pricing her unusual offer Is your business financially sustainable? The answer to that question goes beyond how much revenue your business generates, how much you charge for your products or services, and or even how much you pay yourself. We tend to fixate on those measures of financial success because they’re pretty objective. I can check my P&L and spot how much revenue came in last month or last year. I can pat myself on the back for raising the prices on my offer. And I can enjoy a healthy salary or bask in my profit distribution… But none of those numbers really capture the financial sustainability of my business as a whole—and that can mean I mi