What Works | Small Business Podcast With Tara Mcmullin

In This Episode: * Why SuperScript Marketing founder Anna Wolf started her niche content marketing agency aimed at the financial service industry* How learning search engine optimization led to major growth—and a focus on productized service* What prompted Anna to become obsessed with building sustainable structures & systems for her agency* How focusing on SuperScript’s core competency gave Anna a framework for pursuing growth What does your business need to be able to do really, really well in order to thrive? The answer to that question is your business’s core competency—or one of its core competencies. Your core competency is the key capability your business has or a key promise that it makes that differentiates your business from others offering similar products or services. And knowing your core competency is a key way to build both opportunity and capacity into your business—which in turn, makes it more sustainable. This month, we’re taking a closer look at how business own