What Works | Small Business Podcast With Tara Mcmullin

What if your biggest opportunity didn’t involve doing more but doing less? What if scaling back and simplifying wasn’t only a way to make your life better but a way to build a more successful business, too? This month on What Works, we’re exploring opportunity—how we discover it, how we decide to pursue it, and what we do to take advantage of it. Lately, I’ve been thinking about how we are prone to waiting until “opportunity” comes to us nicely packaged and easy to use. We wonder if the latest social media platform will be the key to growing an audience or if the new trend in products or services will unlock a new revenue level. But I find that the best opportunities don’t come nicely packaged. Instead, opportunities often present themselves in messy ways—a series of “What if?” questions, a loose synthesis of seemingly unrelated information, or a jarring new perspective on an old problem. And I have found, over and over again, that the best way to notice these messy, half-formed op