What Works | Small Business Podcast With Tara Mcmullin

“Exceptional customer service.” I’m sure you’ve heard those words uttered during a training session for a retail or service industry job at some point in your life. Heck, those words might even be in your own values statement or team member handbook. Goodness knows I’ve got nothing against exceptional customer service–it’s just that it’s a little… vague. And more than that… We tend to associate “customer service” with fixing problems. There will always be problems to fix for customers but what about the rest of their experience with us? What if we used the relationship we want our customers to have with our business as the basis for designing their WHOLE experience. Last week, we talked through how critically examining your relationship to yourself as a business owner can help you develop a healthier relationship with your business so that it can take care of you instead of you always taking care of it. This week, we’re taking a closer look at our relationships with our customer