What Works | Small Business Podcast With Tara Mcmullin

EP 320: Making Your Business Your #1 Ally

Informações:

Sinopse

Businesses are all about relationships, right? Sure, I think we can all agree on that to one extent or another. But what exactly do we mean by that? Most often, a business’s relationships are understood in terms of customer service, promotional partnerships, and management structures. They’re draped in the same words we use to describe our time and money: optimization, efficiency, investment, opportunity. That’s not the language we use to describe our relationships with the people we genuinely care about, though. Most of us don’t want to optimize our marriages or see our friendships as opportunities for advancement. We want to connect. To relate. To belong. To nurture. So what happens when we apply this same motivation to our business relationships? This month, I’ve got a series on relationships for you. We’re going to explore the obvious—our relationships with customers, with our teams, and our colleagues. We’re also going to explore the not-so-obvious—our relationship to ourselve